Case Study: Microsoft achieves 180% more leads and 57% lower CPA with Outbrain

Microsoft Drives Conversions with Outbrain Advanced Targeting Tools

Microsoft, a global leader in software and technology, partnered with Outbrain to drive high-value leads from audiences most likely to convert. The primary challenge was identifying and reaching those key segments at scale while improving engagement and cost-efficiency versus social channels.

Using an Outbrain network campaign with KPI-driven optimization, sequential retargeting of prior engagers, and 1st-party DMP audience targeting, Microsoft scaled its FieldOne content across premium publishers. The campaign delivered 180% more leads than similar social campaigns at a 57% lower CPA, plus a 75% lift in conversion rate from site retargeting and a 3x conversion increase for 1st-party audience segments.

Microsoft

Yoli Chisholm

Marketing Director