Case Study: Nissan boosts Qashqai launch visibility and cuts acquisition costs with Outbrain Amplify

How To Combine Branding And Conversion By Amplifying Positive Press? The Qashqai Launch Example

For the Nissan Qashqai launch, Outbrain and OMD were tasked with maximizing media exposure and turning positive press into measurable business outcomes. The challenge was to combine branding—getting the new Qashqai discovered by a wide, targeted audience—with conversion—driving engaged users to book test drives—using amplified earned media in the automotive category.

They used Outbrain Amplify to boost positive reviews across Outbrain’s network, created qualified audience segments via contextual and behavioral targeting, and retargeted those users to Nissan’s site with an AppNexus tracking pixel. The campaign delivered over 54,000 visits to earned reviews and 23 million impressions, cut CPC by 28%, achieved the lowest bounce rate among channels at 44%, and posted an acquisition cost 20× lower than other channels.

Nissan

Wahiba Bourgou

Digital Buying Director, OMG