Case Study: SEAT achieves 48% better conversion than site retargeting with Outbrain Amplify and Retargeting

Amplifying and retargeting reviews generates 48% better conversion than site retargeting for seat

SEAT, the international automobile manufacturer, wanted to raise awareness for three flagship models and drive website traffic to its test-drive booking and brochure download pages. With rich media on site and a wealth of positive UK press reviews, the challenge was turning that earned coverage into measurable leads and lower acquisition costs.

Working with PHD and Outbrain, SEAT amplified third-party positive reviews across premium publishers and layered display retargeting by dropping retargeting pixels on readers. The campaign drove 1,400 conversions in a month at a £14 cost per lead and delivered a 48% better conversion rate to test-drive bookings and brochure downloads versus standard site retargeting alone.

SEAT

Claudia Ulrich

Communications Manager, Seat