Case Study: Money Dashboard achieves 1,557 registrations and 155,000 clicks with Outbrain

Money Dashboard Drives Conversion with Multiplatform Content Campaign

Money Dashboard is a UK personal-finance aggregator that lets users see and manage all their bank accounts in one place. Seeking to grow awareness and convert internet-savvy 25–42-year-olds into active users, the brand needed a scalable, engaging content strategy to drive traffic and signups.

Money Dashboard partnered with creative agency Zag and content studio Quill to produce a data-driven campaign—4 videos and 165 mobile‑optimized blog posts—and amplified the content across desktop, tablet and mobile via Outbrain with optimized headlines. Over a three-month burst the campaign delivered 76+ million impressions, 155,000+ clicks and 1,557 registrations, with 58% of recommendations served to smartphones and Outbrain outperforming other platforms.

Money Dashboard

Marc Murphy

Marketing Manager, Money Dashboard