Case Study: Frankfurter Allgemeine Zeitung achieves 41% lower acquisition costs and 69% higher print-subscription conversions with Outbrain

Frankfurter Allgemeine Sunday Newspaper Increases Print Subscriptions with Outbrain

Frankfurter Allgemeine Sonntagszeitung (F.A.S.), a leading German weekend paper known for in-depth business and political coverage, aimed to grow its print subscriptions by reaching readers who value high‑quality journalism while reducing acquisition costs.

By using Outbrain’s native discovery platform and Interest Targeting to serve subscription recommendations to users with business & finance interests, F.A.S. acquired new subscribers efficiently at scale—cutting acquisition costs by 41%, increasing print subscription conversions by 69%, and reducing bounce rates by 38%.

Frankfurter Allgemeine Zeitung

Nihan Meral

Lead Generation Manager