Case Study: Lifesum achieves 15K+ monthly app installs and 10% registration-to-paid conversion with Outbrain

How Lifesum Increased App Downloads and Gained High Value Customers with Outbrain

Lifesum, a Swedish health and fitness app offering personalized diet plans, meal trackers and recipes, needed to grow paid subscriptions by attracting high‑value, informed users who were likely to convert after download. The challenge was not just driving installs but educating and engaging potential users before they reached the app so they would opt into the premium version.

Lifesum partnered with Outbrain to send readers from premium publisher inventory to sponsored content that showcased its diet benefits, using interest targeting, lookalike audiences, high‑impact placements and campaign scheduling to reach users at peak interest. The campaign exceeded CPA targets, delivered ~15,000 monthly installs, a $0.30 iOS CPC, a 10% registration‑to‑paid subscription rate and 2.3M engaged users over a year, outperforming social channels for paid conversions.

Lifesum

Jamie Day

Performance Marketing Manager