Case Study: L'Oréal Finance achieves 30% of site visits and higher-quality international traffic with Outbrain Amplify

L’Oréal Partners with Outbrain to Drive Quality Traffic to its International Corporate & Financial Annual Report

L’Oréal used its annual corporate and financial report as a key investor-communications asset and aimed to grow qualified, international traffic to loreal‑finance.com with a long‑term target of 3 million annual visitors. To reach a niche investor audience across multiple markets, the company partnered with Outbrain to boost sustained, high‑quality visits to its report.

Using Outbrain Amplify, L’Oréal ran campaigns across eight countries (including France, the UK, Canada and the US), leveraging A/B testing of titles and images and dynamic tracking to optimize traffic sources. The program became the site’s most effective channel, driving 30% of all visits, delivering over two minutes spent per page and exceeding initial audience‑quality objectives.

L‘Oréal Finance

Claire Senand

Director of Financial Information