Case Study: Babbel achieves 4.5M monthly magazine visits and massive registration growth with Outbrain Amplify

Online language learning platform uses outbrain to drive registrations and app downloads on a global scale

Babbel is an online language-learning platform offering courses in 13 languages to over 20 million users in 190+ countries. To raise awareness and drive registrations and app downloads globally, Babbel used its Babbel Magazine as a content marketing channel to reach a young, travel-savvy audience across multiple countries, languages and devices.

By amplifying evergreen content with Outbrain Amplify and geo-targeting readers, Babbel scaled multi-language content discovery and converted readers into learners. The campaign produced a three‑digit increase in registrations in the first month, drove 4.5 million monthly users to the magazine, delivered 80% new registered users, and enabled rapid expansion to six languages and broader global markets.

Babbel

Magdalena Flick

Account Strategist DACH, Outbrain