Case Study: GSK achieves 15% brand awareness lift and 10% increase in purchase intent with Outbrain

GSK Increases Brand Awareness for Voltaren by 15 Percent With Outbrain

GSK, together with digital agency Ellusion, created the Healthy Workout program to help prevent muscle and joint pain and to integrate Voltaren in a native, consumer-first way. The challenge was to raise awareness of the program and reach people suffering from back pain without interruptive advertising.

They ran a Native Discovery campaign with Outbrain (Amplify, Story Sequencing) across premium publishers and measured impact with Outbrain’s True Engagement® Brand Lift validated by Nielsen (1,246 respondents). The campaign delivered a +15% brand lift overall (+15% among frequent back-pain sufferers), a +10% increase in purchase intent, and 76% purchase intent among back-pain reliever users, demonstrating that high-quality native content drove awareness and consideration.

GSK

Claudia Trübenbach

Digital Content Manager Dach