Case Study: vivo achieves engaged traffic and higher ROAS with Outbrain

vivo taps into Outbrain to drive engaged audiences toward purchase of new X70 smartphone

Vivo, a global technology company, wanted to promote its new X70 smartphone in the Philippines and reach qualified buyers beyond social and search channels. To do this, Vivo partnered with Outbrain, using contextual targeting and conversion-focused advertising to connect with relevant audiences interested in categories like photography and entertainment.

Outbrain helped Vivo combine video content with its contextual targeting solutions and Conversion Bid Strategy to drive engaged traffic to the product and then to Shopee for purchases. The campaign delivered strong results, including a 2.18 average pages per visit, a 500% increase in ROAS, and a 69% lower average CPC versus search.

Vivo

Yichao (Veronica) Tan

Senior Brand Supervisor