Case Study: Vodafone achieves 53% lower CPL and 175% higher CTR with Outbrain

Outbrain is 2X More Profitable than Display and Other Native Channels

Vodafone, a global telecommunications provider, aimed to generate qualified leads for three product lines (One, Voice and Fibre) and improve performance versus display and other native channels. The challenge was to engage the right audience and maximize traffic to product pages while lowering cost-per-lead.

By running Outbrain Amplify campaigns with A/B testing of headlines and images and continuous optimization across Outbrain’s premium publisher network, Vodafone drove a 175% higher click-through rate versus comparable native platforms and achieved a cost-per-lead 53% below other native channels and 9% below display. Outbrain became Vodafone’s most profitable lead-generation channel, prompting increased investment and an ongoing partnership.

Vodafone

Alberto García

Director Of Performance