Case Study: BeerBazaar achieves a new direct sales channel and major CPA reductions with Outbrain

How BeerBazaar Opened a New Direct Sales Channel With Outbrain

BeerBazaar is an Israeli craft-beer retailer that launched nationwide home delivery to grow its online customer base and sales. In March 2020 the brand and agency Gecko Digital partnered with Outbrain to scale online conversions and drive direct purchases.

Gecko Digital ran a direct-conversions campaign on Outbrain using automated bid optimization, Lookalike Audience targeting, remarketing and device-specific creatives to reach beer enthusiasts. The program created a new direct-sales channel with strong ROI, delivering 33% lower CPA than Instagram, 84% lower CPA than Google Display Network and 15% lower CPA than Facebook.

BeerBazaar

Avi Moskovitz

Chief Executive Officer