Case Study: Nestlé achieves 2x higher long-form video completion with Outbrain FOCUS

Outbrain put the FOCUS on Nestle‘s biscuit brand

Nestle promoted its Petit Beurre biscuit during the holiday season in Israel and faced the challenge of producing a captivating long-form video and finding a platform that would drive high completion rates rather than passive exposure. The goal was to reach food-interested audiences at key seasonal moments and encourage viewers to watch the full story.

Nestle created a 49-second video and distributed it via GO Moblin using Outbrain’s FOCUS click-to-watch format, targeting authentic interests and optimizing on a CPC model. The campaign delivered strong engagement: average view duration was 35 seconds, 64% of viewers watched at least 75% of the video, and 48% completed 100%—more than double YouTube (24%) and Facebook (16%).

Nestlé

Yair Rastecher

Digital Marketing Manager