Case Study: Outfittery achieves higher revenue and 20% more repeat customers with Outbrain

Personal Shopping Service Outfittery Builds Lucrative Customer Base with Outbrain

Outfittery is an online personal shopping service for men operating in eight countries with more than 600,000 customers and a reputation as Europe’s market leader in personal styling. Facing the need to scale efficient customer acquisition and drive higher loyalty and basket values, Outfittery sought a performance marketing channel that could deliver high-quality traffic and measurable returns.

By partnering with Outbrain (Outbrain Amplify) and using native discovery with precise interest-based targeting and server-to-server tracking, Outfittery saw a five-fold increase in native ad traffic and revenue that outperformed comparable online channels. Outbrain-driven users were 20% more likely to return, had up to a 10% higher average basket value, and used the shopping service for an average of 12 months, producing a strong cost-to-turnover ratio.

Outfittery

Laura Burlacu

Online Marketing Manager