Case Study: Macif achieves 46% greater engagement with Outbrain’s Zemanta platform

Macif Drives 46% Greater Engagement with Zemanta

Macif, a French mutual insurance company serving 5.5 million members, needed to drive higher-quality traffic and re-engage target audiences by promoting content about its services and benefits. On the recommendation of agency Neo Media World, Macif partnered with Outbrain’s DSP, Zemanta, to combine programmatic buying with native advertising and improve site-centric engagement metrics.

Using Zemanta’s targeting, automation (autopilot bidding, budget distribution, placement optimization) and direct Google Analytics integration for rapid campaign optimization, Macif exceeded its goals: 300k site visits via Zemanta, +46% average time spent on site and a 50% drop in bounce rate, making Zemanta a key part of its future media plan.

Macif