Case Study: Joyn attracts new series viewers and cuts post-click CPA 26% with Outbrain's Click-to-Watch Smartad

Joyn attracts new series viewers with Outbrain’s Click-to-Watch Smartad

Joyn, a leading German live TV and streaming service, needed to build awareness for its exclusive series and drive post-click engagement to convert viewers. As an early tester of Outbrain’s formats, Joyn sought an ad solution that would present trailers appealingly and encourage users to start watching on the site.

Using Outbrain’s Click-to-Watch Smartad—a full‑screen, sound‑on, opt‑in video with an integrated CTA—and Lookalike Audiences targeting, Joyn drove viewers directly to single‑click playback on its landing page. The campaigns delivered strong results: up to an 18% CTR on the integrated CTA and a post-click CPA 26% below Joyn’s target.

Joyn

Marcus Liprecht

Senior Online Marketing Manager