Case Study: GeistM achieves increased customer sign-ups and a 52% higher conversion rate with Outbrain

Outbrain & Agency GeistM Increase Customer Signups

GeistM, a performance marketing agency, partnered with Outbrain to drive new sign-ups for a weight-loss meal plan client. The challenge was to scale acquisition while isolating top-performing variables and expanding the audience to reliably identify what converts best.

They used a segmented mix of Outbrain tools — Custom Audiences with email exclusions to focus on first-time buyers, Lookalike Audiences to find users with similar content behaviors, Interest Targeting to reach high-performing profiles, and Bid by Section to concentrate spend on top properties. The approach delivered a 50% increase in CTR, a 52% increase in conversion rate, and a 6% lower CPA.

GeistM

Sameet Durg

Chief Strategy Officer