Case Study: Union Square Media achieves 3–5x higher CTRs and 62% cheaper CPCs with Outbrain

Union Square Media Creates Quality, Inclusive Campaigns with Outbrain

Union Square Media, a lead-generation specialist that runs sites including an auto insurance comparison platform, needed to expand inclusively into the U.S. Hispanic market and reach bilingual drivers on trusted Spanish-language properties to increase user acquisition and leads.

USM partnered with Outbrain, translating and rigorously testing ads, landing pages and forms on Outbrain’s U.S. Spanish Premium Performance sites and focusing on top-performing content. The campaign delivered high volumes of quality leads at much lower costs—62% cheaper CPCs versus Facebook and 3–5x higher CTRs than English ads—unlocking scalable budgets and identifying evergreen creatives that run year‑round.

Union Square Media

Joshua Keller

Founder/Chief Executive Officer