Case Study: Ferrero Rocher achieves stronger holiday brand affinity and qualified traffic with Outbrain

How Ferrero Rocher used Content Discovery to build Brand Affinity around the Holiday Season

Ferrero Rocher, the flagship brand of the Ferrero Group, set out to strengthen its holiday positioning around “the art of hosting” by building a content platform of festive ideas and advice. The challenge was to distribute premium, relevant content and cut through a crowded seasonal market to connect the brand with consumers during the year-end entertaining period.

Ferrero produced richly illustrated, practical content and used Outbrain Amplify’s Content Discovery to reach a targeted audience in context. The campaign drove the highest traffic of any channel (106,000 visits), delivered a bounce rate 8 points lower than other native formats and increased time on site roughly 30% versus Social and Display (+28% vs Social, +33% vs Display), while achieving better overall campaign efficiency.

Ferrero Rocher

Guillaume du Gardier

Head of Digital France