Case Study: Reiss achieves 36% higher average order value with Outbrain Amplify

Discovery Drives 36% Higher Average Order Value than Display for Cutting-Edge Fashion Retailer

Reiss, a modern global fashion brand known for high-quality, image-rich editorial content, wanted to drive traffic to its blog and test whether content-driven visits would convert into purchases. The challenge was to reach the right audience and outperform traditional display media in driving engaged, high-value customers.

Working with agency Threepipe, Reiss used Outbrain Amplify to distribute its blog content across desktop, tablet and mobile to readers most likely to engage. The campaign delivered strong results: Outbrain drove a 36% higher average order value versus display over a seven-month period, served 66M+ impressions and generated 87K+ clicks to the blog, with trend-led, recommendation content performing particularly well — making Outbrain an always-on channel in Reiss’s media mix.

Reiss

Giedre Guntulionyte

Customer Acquisition Manager, Reiss