Case Study: Orange Belgium achieves a 44% lower CPA with Outbrain’s Native Discovery

Orange Achieves a 44% lower CPA with Outbrain’s Native Discovery

Orange Belgium, a challenger brand in the telecom sector, needed to drive qualified traffic and online sales for its new LOVE DUO pack (mobile plus ultrafast unlimited fixed internet) while keeping cost-per-acquisition low in a digital environment challenged by AdBlockers and banner blindness.

Working with media agency Havas, Orange used Outbrain’s Native Discovery across a premium publisher network, optimizing headlines and images to engage qualified audiences. The campaign cut CPA by 44% versus the global campaign, reduced bounce rate by 8%, increased pages per session by 10% and time on site by 36%, and led Orange to extend Outbrain use across all four business lines.

Orange Belgium

Nathalie Moons

Consumer Communications Manager