Case Study: Singapore Economic Development Board achieves 40% daily traffic growth and higher engagement with Outbrain

Singapore Edb Attracts And Engages Senior Business Decision-Makers With Outbrain

The Singapore Economic Development Board (EDB), the government agency charged with attracting foreign direct investment, relaunched Singapore Business News (SBN) in March 2014 to showcase FDI announcements and Asian business trends. EDB’s challenge was to grow SBN’s subscriber base and extend content distribution to U.S. business decision‑makers.

Partnering with MEC and Outbrain Amplify to promote timely, tailored SBN stories and infographics across premium U.S. publishers — and by optimizing headlines and keeping content fresh — EDB achieved rapid engagement: a 40% increase in daily traffic in six months, a 400% improvement in headline click‑through rates, roughly 900 new engaged visitors per day, a 66% rise in engaged users, and an average time on site of three minutes.

Singapore Economic Development Board

Dane Lim

Deputy Director, Marketing & Communications