Case Study: The Line achieves +72% more transactions and +640% revenue growth with Outbrain

Converting Readers Into Shoppers with The Line

The Line is a curated retail brand that blends rich editorial storytelling with immersive online and offline experiences. Its challenge was turning content readers into paying customers at scale—finding the right audiences, extending the reach of owned and earned media, and driving measurable purchases rather than just awareness.

Using Outbrain Amplify and DMA targeting to promote 10 branded “Stories” across premium publishers, The Line tracked engagement with a conversion pixel and optimized for the content that drove action. In three months the campaign delivered 100 million impressions, 857 conversions and a 24% average ROI, drove a 72% increase in transactions and a 640% lift in revenue from last-click conversions (including a tracked $28,000 purchase), with an average 27-day path to conversion.

The Line

Bailey Foote

E-Commerce Manager, The Line