Case Study: BuzzFeed drives 900K+ Prime Day clicks and cuts CPC by 50% with Outbrain

Buzzfeed Propels Amazon Prime Day Shopping With Outbrain

BuzzFeed Shopping needed to drive a massive, time-sensitive surge of traffic to its Amazon Prime Day listicles to support affiliate partnerships and maximize sales during the event. The challenge was to attract a large pool of new visitors quickly while keeping cost-per-clicks efficient across multiple countries.

Using Outbrain’s global publisher network and interest targeting, BuzzFeed tested and optimized content in the week leading up to Prime Day, then focused all promoted creative on the event with continuous ad refreshes. The campaign delivered 904K+ content clicks, achieved a 50% average CPC reduction (varied by country), met traffic goals during the two-day Prime push, and prompted budget increases to sustain momentum.

BuzzFeed

Kendall Larkin

Sr. Affiliate Manager – Paid Social Distribution