Case Study: DHL Freight achieves 36K visitors and qualified conversions with Outbrain's Custom Audiences

How DHL Freight used Custom Audiences to reach their target audience and drive conversions

DHL Freight, the overland transport division of Deutsche Post DHL, needed to build awareness and drive conversions for a new Italy-focused content site aimed at road‑freight decision makers. The challenge was reaching a qualified audience and turning content engagement into measurable actions like price enquiries and customer service contacts.

By implementing Outbrain’s Discovery platform and Custom Audiences pixel, DHL Freight pre‑qualified site visitors and re‑engaged them with targeted content across premium publisher sites. The campaign drove 36,000 visitors, a 0.38% CTR, 128 seconds average dwell time, 95% new sessions and delivered tangible conversions from prospects who engaged with the recommended content.

DHL Freight

Kim MacGillavry

Vice President Customer Experience