Case Study: UBI Banca generates high-quality leads and cuts CPL by 11.75% with Outbrain Discovery

How UBI Banca Generated Quality Leads Using Outbrain Discovery

UBI Banca, a large Italian banking group with about 1,441 branches, wanted to generate high-quality leads—particularly mortgage prospects—with a higher chance of conversion. The challenge was to reach a relevant audience beyond standard social channels and drive qualified contact submissions for its products like UBI Mortgage and current accounts.

UBI Banca ran Outbrain Amplify campaigns to reach targeted users within Outbrain’s premium network, promote service benefits, and capture contact details. The campaign outperformed social efforts, achieved a 1.26% conversion rate, cut cost-per-lead by 11.75% through publisher optimization, generated many high-value leads (prompting an expanded sales team), and led UBI to continue partnering with Outbrain.

UBI Banca