Case Study: EverQuote achieves a 52% increase in conversions with Outbrain Lookalike Audiences

EverQuote Scales Conversions With Outbrain Lookalike Audiences

EverQuote is a digital marketplace that matches consumers with auto insurance providers, helping people compare quotes and giving agents scalable, high-quality leads. Faced with the challenge of driving more qualified consumers and improving conversion efficiency, EverQuote needed a way to move beyond awareness and meet strict CPA and conversion goals.

EverQuote installed Outbrain’s Custom Audiences pixel to build lookalike audiences based on site visitors and targeted those users across Outbrain’s network with a direct call-to-action. The campaign lowered mobile CPA by 23% and desktop CPA by 19%, beat EverQuote’s CPA goals by 25% (mobile) and 11% (desktop), and delivered a 52% increase in conversions versus standard campaigns.

EverQuote

Kyle Abbott

Vice President, Media Strategy And Analytics