Case Study: One Kings Lane achieves 50% reduction in acquisition cost with Outbrain Custom Audiences

How A Home Decor E-Tailer Reduced Its Acquisition Cost By 50%

One Kings Lane, a leading online home décor retailer, wanted to get more value from every advertising dollar by better targeting users most likely to buy. The company promoted its Style Guide content to inspire shoppers but needed a way to re-engage prior visitors and convert that interest into sales.

Using Outbrain Amplify with Custom Audiences, One Kings Lane retargeted people who had visited onekingslane.com with refreshed content recommendations across publisher sites. The campaign cut cost per acquisition by 50%, lifted conversion rate 4× and increased click-through rate by 1.5×.

One Kings Lane

Julie Zischke

Associate Manager, Online Marketing