Case Study: Eargo achieves 100%+ greater lead-to-sales conversion with Outbrain

Eargo Has 100%+ Greater Lead to Sales Conversion with Outbrain Compared to Social

Eargo, a direct-to-consumer maker of invisible, rechargeable hearing aids, needed to attract qualified leads who were ready to improve their hearing and purchase—rather than broad, low-quality web traffic.

By layering Outbrain’s advanced targeting (Custom Audiences, Interest, Geographic and Demographic Targeting, and Lookalikes) and optimizing zip-code targeting, Eargo built a scalable playbook that dramatically improved performance: Outbrain leads converted to sales more than 100% better than social media, 40% better than other native advertising, and zip-code targeting doubled lead-to-sale conversion while delivering superior geographic accuracy.

Eargo

James Noyes

Growth Marketing Manager