Case Study: McDonald’s achieves real-time amplification of positive earned media with Outbrain

McDonald’s Amplifies Positive Earned Media in Real Time with Outbrain

McDonald’s needed a way to amplify trusted, positive earned media—both planned coverage (like new menu items) and unplanned pop-culture moments (such as Joe Flacco’s Super Bowl visit)—to reach larger, engaged audiences in real time and extend the life of press coverage.

Using Outbrain to promote earned articles on high-quality publisher sites, McDonald’s was able to act strategically and opportunistically, amplifying stories as they broke. The program increased earned-media reach by 10%, supported real-time marketing opportunities, and helped extend the longevity of media coverage.

McDonald’s

Molly Mckenna

Director of Public Relations at Mcdonald’s USA