Case Study: Velasca reduces CPA by 15% and lowers cost per qualified session by 40% with Outbrain Amplify

Velasca reaches a qualified audience and reduces CPA by 15% with Outbrain

Velasca is an Italian fashion brand known for high-quality, affordably priced handmade footwear that sells via e-commerce and physical stores. The company needed to reach a more qualified audience and drive cost-effective traffic to its site while improving acquisition efficiency across its digital mix.

Velasca partnered with Outbrain Amplify, using Native Discovery and Outbrain’s proprietary user-interest data plus ongoing creative optimization to target high-intent users across premium publishers. The campaign delivered 40% lower cost per qualified session and a 15% reduction in CPA versus other channels, strengthening visibility and driving more efficient conversions.

Velasca

Paola Parolo

Head of Digital Marketing & Analytics