Case Study: inFranken.de achieves 132% higher monetization and 76% lower Facebook bounce with Outbrain

inFranken.de Increases Engagement and Monetization of Facebook Traffic

inFranken.de, the regional news portal of Mediengruppe Oberfranken and one of Franconia’s largest online publishers, faced high bounce rates and poor engagement from Facebook referral traffic. Working with Outbrain since September 2018, the publisher sought to boost reader engagement and monetize social traffic more effectively.

They added a mid-article "Read More" button paired with Outbrain’s recommendation engine to surface relevant internal and external content earlier in the article, giving readers an immediate choice to continue reading or discover related stories. The change drove organic CTR up ~192% (nearly 3x), reduced Facebook referral bounce rates by 76%, and increased monetization/RPM by 132%.

inFranken.de

Tobias Greifenberg

Leader Digital Advertising Products