Case Study: Hindustan Unilever Limited achieves 122,617 homepage video views and strong engagement with Outbrain Amplify

Hindustan unilever’s brand kissan drives video engagement with outbrain

Hindustan Unilever’s Kissan brand launched the “Kissanpur – Real Joy of Togetherness” film as part of its 100% Real campaign to reconnect families through authentic experiences. While the storytelling resonated emotionally, Kissan found that video content alone wasn’t driving enough engaged traffic and needed a targeted content distribution strategy to reach its audience.

HUL used Outbrain Amplify to promote the film via premium publishers, driving users to an earned Storypick article and the Kissan homepage (video embedded). Leveraging Outbrain’s reach, the campaign delivered 122,617 video views on the homepage and achieved an average time on site of 1 minute 24 seconds for a two‑minute video.

Hindustan Unilever Limted