Case Study: Syfe achieves 3,000 conversions and lower CPA with Outbrain's Conversion Bid Strategy

Digital Wealth Manager Syfe Drives 3K Conversions with Outbrain’s Conversion Bid Strategy

Syfe, a Singapore-based digital wealth manager, needed to find new investor prospects for its recently launched REIT portfolio in a competitive local market while keeping acquisition costs low. The challenge was to drive quality leads at scale and improve campaign efficiency across the open web.

Syfe partnered with Outbrain and used its Conversion Bid Strategy and native advertising across premium publishers, plus interest targeting, a focus on desktop/tablet, and weekly content refreshes. The campaign delivered about 3,000 conversions, achieved a 2x CTR versus display, lowered overall CPA, and helped Syfe convert new quality clients cost‑efficiently.

Syfe

Sebastian Sieber

Partner