Case Study: Huggies achieves 20x more traffic and stronger engagement with Outbrain

Huggies Engages The Most Relevant Audience Using Outbrain

Huggies, the baby-care brand from Kimberly‑Clark, runs a content-rich site covering pregnancy, birth and early parenthood and wanted to make that content easier for its target audience to find while strengthening brand perception. The challenge was to drive large, relevant, high-quality traffic to the site rather than relying solely on search.

Huggies used Outbrain’s content discovery platform to recommend its editorial content across premium publisher sites, placing articles alongside editorial suggestions to reach interested readers. The campaign drove 20× more visits than search, delivered 15% more new audience exposure, and improved engagement (10% more pages per visit, 22% longer time on site, 15% lower bounce rate) while proving highly price-efficient for content amplification.

Huggies

Tal Schmidt

Digital Marketing Manager, Hogla-kimberly