Case Study: Ntv achieves higher revenue and engagement on ticker pages with Outbrain Smartfeed

ntv Increases Revenue and Engagement on Ticker Pages with Read More Button

Ntv, the German news channel and publisher, wanted to increase monetization and click-through rates on its ticker pages, which were difficult to monetize effectively. To address this challenge, ntv worked with Outbrain and its Smartfeed technology to create a more engaging, personalized recommendation experience.

Outbrain implemented a “Read More” button that let users expand ticker pages with one click while enabling Smartfeed monetization and additional editorial and sponsored recommendations. The results were strong: Smartfeed viewability increased by 788%, RPM rose by 625%, organic CTR improved by 426%, and the “Read More” button achieved a 33% click rate.

Ntv

Alexander Winkens

Commercial Manager