Case Study: Kärcher achieves an 81% increase in brand consideration with Outbrain's Click-to-Watch

Karcher Increases Brand Recognition by 81% with Outbrain’s Click-to-Watch

Kärcher, a global supplier of cleaning solutions, wanted to raise awareness and consideration for two household floor-cleaner models (FC3 and FC5) and needed a more consumer-friendly ad format to test true brand lift beyond video completion rates.

Kärcher ran Outbrain’s 100% opt-in Click-to-Watch videos (full-screen with sound) and partnered with Nielsen for a True Engagement study comparing exposed and control audiences. Results showed strong gains for the exposed group: +70% association with floor cleaners, +81% brand consideration, purchase intent nearly doubled (1.81x), product benefits recall +23%, and increases in perceived benefits (suitable for all floors +47%, cordless +43%).

Karcher

Florian Marguerie

Head Of Communication And Digital Transition