Case Study: Fleishman-Hillard achieves national coverage and amplified earned media with Outbrain

Fleishman-Hillard Uses Outbrain To Help Turn Local Press Into National Coverage

Fleishman-Hillard, an international communications firm, needed a way to amplify earned media—especially client mentions in local and regional news—to extend each story’s lifespan and reach beyond a limited audience. When a Midwestern newspaper ran an expert interview, FH wanted to turn that local placement into broader visibility.

FH used Outbrain to promote the article across a network of premium publishers, using algorithmic recommendations to target more relevant, engaged audiences. The campaign drove qualified traffic, prompted a Huffington Post pickup that converted local coverage into national reach, and delivered measurable engagement and client satisfaction.

FleishmanHillard

Dan Horowitz

Digital, EVP and Senior Partner