Case Study: Grunt Style drives customer acquisition and conversions with Outbrain

Grunt Style Is An Up-And-Coming Veteran-Run E-Commerce Company

Grunt Style, a patriotic apparel brand serving nearly 400 U.S. veterans and patriots, wanted to diversify customer acquisition beyond Facebook Ads and Google Adwords. Through its agency MuteSix, the company looked to Outbrain to help promote content from its American Grit magazine and blog and reach new audiences more effectively.

Outbrain amplified a selected American Grit article across its premium publisher network, using targeting and optimization algorithms to find likely interested readers. MuteSix tested different headlines and images with Outbrain, then adjusted campaigns based on performance, helping Grunt Style expand reach and drive new customer and conversion opportunities.

Grunt Style

Andrew Cowan

Director of Digital Marketing