Case Study: Taurus Pharma achieves high video completion and boosted engagement with Outbrain’s FOCUS click-to-watch solution

Taurus Pharma Achieves a High Completion Rate with Outbrain’s

Taurus Pharma, maker of Ciclopoli for nail fungus, created a 3‑minute educational video to inform consumers about treatment but needed a way to reach a relevant audience, ensure viewers absorbed the message (targeting a 75% completion rate) and drive product interest without using disruptive ad formats unsuitable for pharmaceutical content.

They ran the video via Outbrain Amplify using FOCUS, a click‑to‑watch native recommendation that let users opt in to view the content. The campaign exceeded expectations: 54% of viewers watched at least 75% of the video, average view time was 85 seconds (52% of the video), and 9% clicked the call‑to‑action to learn more.

Taurus Pharma

Sebastian Vögler

Head of Digital Marketing DACH