Case Study: Fidelity International achieves 900+ leads and 7x ROI with Outbrain

Fidelity, a Leading Financial Services Company, Generates 900+ Leads with Outbrain

Fidelity International, a global investment and retirement specialist, needed a strategic partner to prospect, engage and convert consumers near or at retirement age. The challenge was to reach a trustworthy audience at scale and drive qualified actions that could be nurtured into retirement customers.

Outbrain delivered a content-first native advertising program on premium publisher sites, using interest-based targeting, dwell-time and “nudge” signals to identify qualified users (30+ seconds on page or article-to-article moves) and then retarget them with lead-generation CTAs. The campaigns drove 118k+ clicks, 900+ eBook leads (2%+ CVR), strong engagement (up to 49% 30+ second dwell) and a 7x ROI, with Outbrain users directly investing into Fidelity’s pension plan.

Fidelity International

Vicky Edgerton

Digital Marketing Manager