Case Study: Nespresso achieves 44% video completion and 31% lower cost per completion for Vertuo awareness with Outbrain Outstream

How Nespresso Generated Awareness of its New Coffee Machine at a Competitive Cost

Nespresso, together with GO Digital Marketing Agency, ran a 2019 awareness campaign for its new Vertuo coffee machine, aiming to maximize reach and brand awareness while keeping costs competitive.

They promoted 20- and 30-second videos using Outbrain’s Outstream, leveraging targeted placements, retargeting and frequency controls; autoplay in discovery placements drove attention and resulted in a 44% video completion rate and a 31% lower cost per completion versus YouTube TrueView.

Nespresso

Dana Ophir

Digital Manager