Case Study: InterContinental Hotels & Resorts achieves uplift in brand consideration, preference and luxury association with Outbrain

InterContinental Hotels & Resorts Increase Brand Consideration and Preference With Outbrain

InterContinental Hotels & Resorts partnered with Outbrain to boost brand consideration, preference and luxury association among affluent, frequent travelers across Australia, Saudi Arabia, UAE, Singapore and Japan. The challenge was to change perceptions and intended behavior for a luxury hotel brand in diverse markets by using content to create emotional engagement with high-value travel audiences.

Outbrain used Story Sequencing and Discovery placements and ran a True Engagement® Brand Lift study with Nielsen to measure impact: users who engaged with promoted content showed meaningful lifts in key metrics. Highlights included +28% brand lift in Australia (1–2x/year travelers), +26% brand lift in Singapore (frequent travelers), +12% in UAE & Saudi (frequent travelers), +14% in Japan (frequent travelers), and increases in luxury association of +21% (Australia), +28% (Singapore) and +24% (UAE & Saudi).

InterContinental

Indre Riley

Brand Director, Luxury Brands