Case Study: Red Bull achieves 11% bounce rate and 4-minute average sessions with Outbrain’s FOCUS Click-to-Watch Video

Red Bull Achieves Outstanding Results Thanks to Outbrain’s Click-to-Watch Video, FOCUS

Red Bull wanted to drive quality traffic and deep engagement for "Alptopia," an 11-minute ski film, using content-first promotion during peak ski season. Working with Outbrain, the goal was to improve site metrics—specifically reduce bounce rate and increase time on site (target >30 seconds)—by bringing premium audiences to RedBull.com.

Red Bull ran a 35‑second teaser through Outbrain’s Click-to-Watch FOCUS video format, where users opt in to play the teaser and can click a CTA to view the full film on RedBull.com. The campaign exceeded expectations: 11% bounce rate (‑78% vs. objective), 4 minutes average session duration (+100% vs. target), and 58% of viewers watched at least 75% of the video.

Red Bull

Ian Talamè

Digital Campaign Manager