Case Study: Samsung achieves +75% viewability and +240% CTR with Outbrain's Native Awareness+

Samsung Increases Brand Awareness with Outbrain’s Native Awareness+

Samsung, working with media agency Starcom, wanted to build premium brand awareness in Italy for its AirDresser product while using a non‑disruptive ad format and amplifying social campaigns beyond walled gardens. The challenge was to reach a more qualified, brand‑safe audience outside platforms like Facebook without sacrificing impact or viewability.

They tested Outbrain’s Native Awareness+ (Native Social) — in‑article, brand‑exclusive placements with rich native creatives — to extend social activity across premium publishers. The campaign delivered +75% viewability, a 0.34% average CTR and a +240% CTR versus standard native placements, while remaining easy to set up and brand safe.

Samsung

Eleonora Galdieri

Digital Media & Programmatic