Adobe Marketing Cloud B2B Case Studies & Customer Successes

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Adobe Marketing Cloud gives you the most complete set of integrated digital marketing solutions available. It provides everything you need to organize, access, and personalize your marketing content. It gives you deep insights into what’s working with your customers and the ability to consistently deliver the best experiences to every customer across every channel.

Case Studies

Showing 108 Adobe Marketing Cloud Customer Success Stories

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Academy of Art University modernizes digital learning and streamlines content creation with Adobe Marketing Cloud

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AccorHotels achieves personalized, real-time guest experiences with Adobe Marketing Cloud

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Alere achieves global brand consistency and 80% fewer asset requests with Adobe Marketing Cloud

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Animasia achieves up to 40% production cost savings and 10–20% faster animation with Adobe Marketing Cloud

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Argos doubles online sales and drives massive ROI with Adobe Marketing Cloud

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AutoAnything improves revenue across channels by embracing insights delivered by Adobe Analytics

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BASK Digital Media uses Adobe Advertising Cloud to improve response for a ballot initiative by 33 points

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Baxter Credit Union achieves 28% balance growth and rapid ROI with Adobe Marketing Cloud

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Boylesports achieves personalized cross‑channel marketing and 66% larger campaign reach with Adobe Marketing Cloud

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BP (with Epsilon) increases driver engagement and gas‑station visits with Adobe Marketing Cloud

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bpost bank achieves automated cross-channel marketing and a 360-degree customer view with Adobe Marketing Cloud

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C3 Creative Code and Content achieves 5× more content and streamlined personalized campaigns with Adobe Marketing Cloud

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Citibank Brasil achieves optimized online media investments and advanced digital insights with Adobe Marketing Cloud

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College and Association of Registered Nurses of Alberta (CARNA) achieves up to 80% faster content updates and personalized member experiences with Adobe Marketing Cloud

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Constellation achieves increased customer enrollment and faster mobile performance with Adobe Marketing Cloud

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Crédit Agricole achieves up to 40% higher conversion and 64% growth in online deposits with Adobe Marketing Cloud

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Dell achieves 10x analytics adoption and higher conversions with Adobe Marketing Cloud

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Deloitte achieves a mobile-optimized, globally consistent web experience and 2x faster content delivery with Adobe Marketing Cloud

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DER Touristik achieves 270% higher conversion rates with Adobe Marketing Cloud

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Dior achieves 15% higher catalog response and richer customer segmentation with Adobe Marketing Cloud (Adobe Campaign)

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Electronics for Imaging scales personalized campaigns and boosts lead quality with Adobe Marketing Cloud

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Elsevier achieves standardized global marketing and up to 30% increased engagement with Adobe Marketing Cloud

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Essilor of America achieves double engagement and a 46% increase in Find a Provider searches with Adobe Marketing Cloud

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Eurobet achieves 20% higher campaign conversions and reduced churn with Adobe Marketing Cloud

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Euromoney Learning Solutions achieves a 20.3% response lift and major time savings with Adobe Marketing Cloud

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Expedia achieves 1 million Facebook fans in six weeks and lowers cost-per-fan by 80% with Adobe Marketing Cloud

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Fairfax Media New Zealand connects millions of readers and boosts ad revenue with Adobe Marketing Cloud

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Ferguson achieves $6.6M annual incremental revenue and one-week payback with Adobe Marketing Cloud

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FirstEnergy achieves improved customer interactions and reduced operating costs with Adobe Marketing Cloud (Adobe Experience Manager)

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Germanwings achieves up to 7× higher website capacity and a 2% conversion boost with Adobe Marketing Cloud

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Hagerty achieves 45% campaign cost savings and 118% increase in insurance application starts with Adobe Marketing Cloud

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Heathrow Airport achieves personalized, cross-channel passenger experiences with Adobe Marketing Cloud

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Heifer International increases awareness, engagement, and giving with Adobe Marketing Cloud

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HFF builds client confidence and drives business with Adobe Marketing Cloud

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Hostelworld achieves 500% higher engagement and 20% lower cost per booking with Adobe Marketing Cloud

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Hotels.com achieves nearly 20% higher traveler interaction and amplified brand engagement with Adobe Marketing Cloud

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HTW Berlin - University of Applied Sciences achieves streamlined forms management and faster electronic workflows with Adobe Marketing Cloud

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HUK-COBURG, a leading German insurer, achieves unified, faster cross-channel customer experiences with Adobe Marketing Cloud

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Hyatt Hotel Corporation achieves centralized asset management and faster, consistent digital experiences with Adobe Marketing Cloud

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Informatica achieves 61% growth in global web visits and 55% boost in organic search with Adobe Marketing Cloud

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Investitionsbank Berlin halves application processing time and speeds form creation with Adobe Marketing Cloud

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John Lewis achieves stronger customer loyalty and increased sales with Adobe Marketing Cloud

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JustAnswer achieves 110% revenue growth and 207% higher email engagement with Adobe Marketing Cloud (Adobe Campaign)

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Kao Corporation achieves 20% faster updates and mobile-first global websites with Adobe Marketing Cloud

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KfW Bankengruppe achieves standardized, automated intelligent PDF forms and reduced IT support costs with Adobe Marketing Cloud

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L’Occitane achieves 4× email conversion and double‑digit e‑commerce revenue growth with Adobe Marketing Cloud

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Lincoln Motor Company achieves increased visitor engagement and personalization with Adobe Marketing Cloud

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LiveStudios achieves faster photo editing and increased project capacity with Adobe Marketing Cloud

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Los Angeles International Airport achieves real-time situational awareness and efficient mobile inspections with Adobe Marketing Cloud (Adobe Experience Manager forms)

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Manhattan Press achieves 30% faster digital publishing and interactive self-paced learning with Adobe Marketing Cloud

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Top Indian education service provider builds more relevant, personalized, and branded customer experiences using advanced audience insights

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Manulife achieves a streamlined, customer-first website (1,200→250 pages) with Adobe Marketing Cloud

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MEDHOST achieves rapid launch of personalized mobile health content with Adobe Marketing Cloud

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Meritus Hotels & Resorts achieves 1,500% ROI and faster, higher-performing email campaigns with Adobe Marketing Cloud

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Morningstar achieves greater marketing intelligence and agility with Adobe Marketing Cloud

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Motorola Solutions achieves millions in annual savings, consolidated global websites, and 2-second page loads with Adobe Marketing Cloud

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Museum of Fine Arts, Boston achieves higher visitor engagement and increased membership conversions with Adobe Marketing Cloud

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My Move achieves 25% higher customer satisfaction and faster content rollout with Adobe Marketing Cloud

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National Australia Bank achieves a 45% conversion lift and 400% more content changes with Adobe Marketing Cloud

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National Bank of Abu Dhabi achieves digital transformation and personalized cross-channel experiences with Adobe Marketing Cloud

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South African bank becomes a luminary by delivering experiences, content, and forms that matter most

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NetApp boosts engagement 13% and scales data-driven digital experiences with Adobe Marketing Cloud

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News Corp Australia achieves nationwide campaign scale and automated moderation with Adobe Marketing Cloud

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News Corp Australia brings communities together with Livefyre, part of Adobe Experience Manager

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Nissan Motor Company achieves increased vehicle sales and higher customer engagement with Adobe Marketing Cloud

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Philips achieves 75% faster localization and scalable, automated global digital experiences with Adobe Marketing Cloud

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Princess Cruises achieves 65% campaign cost savings and 300% increase in identifiable audiences with Adobe Marketing Cloud

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Progrexion achieves a 14% conversion lift and faster time-to-market with Adobe Marketing Cloud

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RCS MediaGroup achieves 25% lower operating costs and manages 15 million customers with Adobe Marketing Cloud

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REA Group optimizes paid search

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REA Group achieves rapid e-signature adoption and scalable digital growth with Adobe Marketing Cloud

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Renault achieves 20% increase in My Renault registrations with Adobe Marketing Cloud

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Royal Bank of Scotland achieves faster launches and 20% higher mobile loan completions with Adobe Marketing Cloud

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RS Components achieves 450% more customer insights and up to 93% faster reporting with Adobe Marketing Cloud

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San Diego County achieves streamlined service delivery and mobile citizen access with Adobe Marketing Cloud

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San Francisco City and County Tax Office achieves 10% increase in self-service users and nearly halves tax-billing time with Adobe Marketing Cloud

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Scandinavian Airlines - Customer Case Study

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Scandinavian Airlines (SAS) achieves higher response rates and marketing efficiency with Adobe Marketing Cloud

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Scottrade achieves personalized, faster cross-channel investor experiences with Adobe Marketing Cloud

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Senshukai achieves deeper customer insights and targeted recommendations with Adobe Marketing Cloud

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Shop-apotheke.com achieves high double-digit order growth, 30% more Google Shopping clicks, and nearly one-third lower cost per order with Adobe Marketing Cloud (Adobe Media Optimizer)

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Silicon Labs achieves 15% conversion lift and 20-minute site updates with Adobe Marketing Cloud

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Sky UK achieves personalized cross-channel customer experiences with Adobe Marketing Cloud

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Sony Computer Entertainment - Customer Case Study

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Sony Interactive Entertainment achieves 800% faster website production and 15% more clicks with Adobe Marketing Cloud

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SPAR ICS achieves 50% increase in customers with Adobe Marketing Cloud

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Sprint achieves higher conversions and an 18% average KPI lift with Adobe Marketing Cloud

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Sunrise Communications achieves digital transformation, faster page creation, and doubled mobile traffic with Adobe Marketing Cloud

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Synopsys achieves 40x faster web content creation with Adobe Marketing Cloud

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T-Mobile achieves higher conversions and personalized digital experiences with Adobe Marketing Cloud

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Telegraph Media Group boosts reader engagement and revenue with Adobe Marketing Cloud

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Thomas Jefferson University achieves 3x faster content migration and unified digital experiences with Adobe Marketing Cloud

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Tourism Australia achieves 66% more time on site and 77% more leads with Adobe Marketing Cloud (Livefyre)

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Travelocity achieves a 40 percentage-point lift in email open rates and launches campaigns in hours with Adobe Marketing Cloud (Adobe Campaign)

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Tropitone achieves reduced production costs and increased sales with Adobe Marketing Cloud (Adobe Experience Manager)

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True Value achieves up to 163% higher email open rates and faster, personalized campaigns with Adobe Marketing Cloud

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Tumi Inc achieves 40% faster product content delivery and up to 40% longer customer engagement with Adobe Marketing Cloud

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Turkcell achieves higher app installs and personalized customer engagement with Adobe Marketing Cloud

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TV One achieves faster multi-platform publishing and increased audience engagement with Adobe Marketing Cloud

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UBS, delivering superb customer and employee experiences online

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University of Georgia achieves streamlined web publishing and 90% faster HR workflows with Adobe Marketing Cloud

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Virgin Holidays achieves 150% jump in conversions with Adobe Marketing Cloud

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Vodafone Ireland achieves boosted app engagement and customer loyalty with Adobe Marketing Cloud

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Warner Music Group boosts fan engagement and gains 8,000 YouTube subscribers with Adobe Marketing Cloud

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WestJet achieves higher conversions and reduced campaign costs with Adobe Marketing Cloud

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William Reed achieves 20M monthly emails and automated campaign workflows with Adobe Marketing Cloud

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Yemeksepeti achieves 15% higher overall conversion with Adobe Marketing Cloud

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Zebra achieves global reach and a scalable, centralized website with Adobe Marketing Cloud

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