Case Study: Tropitone achieves reduced production costs and increased sales with Adobe Marketing Cloud (Adobe Experience Manager)

Tropitone, empowering sales through rich media

Tropitone Furniture Company, a leading outdoor-furniture maker with a catalog of more than 2,000 products, needed a way to help customers and commercial buyers visualize hundreds of fabric and finish combinations, free sales reps from carrying heavy print catalogs and swatches, and reduce the cost and effort of constantly updating printed materials. Tropitone turned to Adobe — specifically Adobe Experience Manager within Adobe Marketing Cloud — to create a dynamic, web-based e-catalog and media portal.

Adobe implemented Adobe Experience Manager to deliver a responsive digital-asset portal that dynamically renders product images, swatches, zoom/pan and tailored options on any device. The Adobe solution lowered production and printing costs, reduced site bounce rates by 11% and increased average time on site by 24%, improved order accuracy by showing only relevant options, enabled tablet-based sales demos, and drove higher sales, particularly with large commercial customers.

Tropitone

Demetrius Linebarger

Senior Marketing Manager, Tropitone Furniture Company