Case Study: Ferguson achieves $6.6M annual incremental revenue and one-week payback with Adobe Marketing Cloud

Leading plumbing , PVF, HVAC, and waterworks distributor masters website testing and optimization

Ferguson, a leading U.S. distributor of plumbing, PVF, HVAC, and waterworks products, faced the challenge of instilling industry-standard website testing and moving to data-driven digital marketing across a complex, matrixed organization. To align people, processes, and measurement, Ferguson partnered with Adobe, adopting Adobe Analytics and Adobe Target (with support from Adobe Professional Services) to build testing capability, standardize tagging and reporting, and train teams.

Using Adobe Analytics and Adobe Target, Ferguson ran cross-functional A/B and personalization tests (notably a PROPlus™ loyalty banner test) that quickly proved high ROI: payback within the first week, an estimated $6.6M in incremental annual revenue, a 381% increase in revenue per site visitor, B2B share growth of 469%, and daily sign-ups up 32%. Adobe’s solutions and Professional Services also helped scale analytics usage and embed testing as part of Ferguson’s culture, delivering measurable, repeatable gains.

Ferguson

Melody Walk

Digital Optimization Owner