Case Study: Kao Corporation achieves 20% faster updates and mobile-first global websites with Adobe Marketing Cloud

Kao refreshes and expands its global websites with Adobe Experience Manager

Kao Corporation, a global consumer-products company with more than 250 websites and 500,000 digital assets, faced rising mobile traffic and costly, time-consuming workflows built on legacy CMS processes. To adopt a mobile-first design, simplify localization and reduce developer dependency, Kao chose Adobe, deploying Adobe Experience Cloud including Adobe Experience Manager to centralize CMS and DAM functions.

Adobe implemented Adobe Experience Manager with templates, responsive design and Multi‑Site Manager so creative teams can build and update sites without heavy developer involvement. The result: Kao reports about 20% faster updates and roughly 20% lower update costs, successful launches of dozens of brand sites (including SOFINA and Merries), centralized management of 500,000 assets, simplified reviews and faster localization across global sites.

Kao Corporation

Tsuyoshi Tanaka

Manager, Office of Communication Technology, Digital Marketing Center