Case Study: Philips achieves 75% faster localization and scalable, automated global digital experiences with Adobe Marketing Cloud

Philips crafts a new digital identity

Philips, a global technology and manufacturing company with more than 500 content authors across 79 markets and 38 languages, needed to build a new digital platform to standardize creation, localization, and brand governance while supporting a mobile-first, data-driven marketing model. To meet that challenge it partnered with Adobe, deploying Adobe Marketing Cloud—including Adobe Experience Manager, Adobe Analytics, and Adobe Target—to simplify and formalize digital marketing across its sites.

Adobe implemented a unified platform (Experience Manager templates and Assets, Analytics, Target, PIM integration, and Managed Services) that automated content workflows and localization, enabling faster updates and testing. The result: translations 75% faster and translation management costs cut by 90%, 30,000+ automated daily product updates, roughly 1–1.4 million pages migrated/standardized serving 1.4 billion annual views, and measurable conversion uplifts (e.g., +20% clicks on a buy variation, +635% newsletter signups, and ~28% higher purchases on mobile) — all delivered through Adobe’s solutions.

Philips

Joost Van Dun

Philips